Сетевой подход в анализе интернационализации малых и средних инновационных предприятий (на примере России и Германии)

Анастасия Сергеевна Григорьева

Authors

Анастасия Сергеевна Григорьева St. Petersburg State University, 7–9, Universitetskaya nab., St. Petersburg, 199034, Russian Federation

Abstract

Nowadays, the topic of networking interaction at the market seems quite relevant. This article discusses prospects of networks creation by innovative small and medium size enterprises (SMEs), for internationalizing their activities, on the example of RFID technology diffusion in Russia and Germany. The study aims to solve the following problems: to determine the degree of enterprises involvement in the process of networking cooperation and to analyze the impact of network interaction on the process of technological innovation internationalization, depending on the type of interaction between actors. On the basis of literature on international marketing, network theory and SME’s internationalization theories and of results of the conducted study, the author suggest a practice of development and internationalization of RFID producers in Russia and Germany. Refs 25.

Keywords:

technological innovation, internationalization, network, RFID, Russia, Germany

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Author Biography

Анастасия Сергеевна Григорьева, St. Petersburg State University, 7–9, Universitetskaya nab., St. Petersburg, 199034, Russian Federation

post-graduate student

References

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Translation of references in Russian into English