ОЦЕНКА КОНКУРЕНТОСПОСОБНОСТИ КОНСАЛТИНГОВЫХ КОМПАНИЙ НА РОССИЙСКОМ РЫНКЕ НА ОСНОВЕ СОПОСТАВЛЕНИЯ И ОТБОРА НЕМАТЕРИАЛЬНЫХ ФАКТОРОВ

Аннотация

Competitiveness of modern companies is only partly defined by their short term profits; the rest depends on other factors. Nevertheless, all well known companies ratings are mostly compiled on the basis of sales. Other factors, which also affect the competitiveness of companies but cannot be put into figures, are usually not taken into account. In the present article, the author offers the alternative method, which allows to define the competitiveness of any consulting company and its place at the market on the basis of objective intangible factors that usually are not reflected in the financial statements of the companies.

Ключевые слова:

конкурентоспособность