Insurance Environment Analysis as a Part of Strategic Planning Procedure
Abstract
The present article is devoted to description of the principal elements of insurance environment analysis needed in strategic planning of the insurance company. Short characteristics of economic, political, market, and international factors of influence is given. The author emphases the importance of market and international factors under increasing world financial uncertainty.
Keywords:
insurance company, strategic plan, economic, political, market, international factors
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Articles of the St Petersburg University Journal of Economic Studies are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.