Construction of the Demand Curve for Insurance Services with Expected Utility Function
Abstract
In the article, we are constructing explicit formulas showing dependence between the volume of insurance services demanded by a person with the specific utility function in the situation of risk and services price stated by the insurance company. Article considers individuals’ behaviour with the logarithmic utility function. In case of exponential and quadratic utility functions, we have developed an algorithm for constructing of demand curve.
Keywords:
demand curve, loading, coinsurance percentage, utility function
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Articles of the St Petersburg University Journal of Economic Studies are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.