Влияние информации на рациональность потребительского выбора: современные тенденции

Аннотация

The article represents an analysis of the influence, which information produces on rationality of consumer behavior. The author examines factors that intensify the importance of information in consumer choice. Growing volumes of information and its increasing complexity make the consumer choice less independent and more vulnerable to producers’ manipulations. The choice is increasingly dependent on person’s environment, and real consumer behavior is deviating from commonly accepted model.

Ключевые слова:

поведение потребителей