Problems and Prospects of Self-Service Technologies Acceptance in Russia and Germany
Abstract
The paper objective is to reveal factors influencing self-service technologies acceptance process in Russia and Germany. In order to achieve the goal, the authors examine the model of general innovation-decision process of E.Rogers and technology acceptance model of F.Davis. The analysis of innovation and consumer characteristics helps to understand the intentions to use self-service technologies. According to these theoretical approaches, the authors investigate the acceptance process of self-scan checkouts as one of self-service technologies in Russia and Germany. In conclusion they evaluate the impact of Russian and German cultural differences on the acceptance process and present recommendations for companies.
Keywords:
self-service technologies, diffusion of innovations, technology acceptance model, selfscan checkout
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References
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Translation of references in Russian into English
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Published
2011-03-30
How to Cite
Пецольдт, К., Коваль, А. Г., & Шлиеве, Я. (2011). Problems and Prospects of Self-Service Technologies Acceptance in Russia and Germany. St Petersburg University Journal of Economic Studies, (1), 103–115. Retrieved from https://economicsjournal.spbu.ru/article/view/2789
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Global economy
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Articles of the St Petersburg University Journal of Economic Studies are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.
