Franchising as the Way of Intellectual Property Commercialization
Abstract
The article is devoted to the analysis of implementing franchising as the strategy of franchisor’s intellectual property commercialization. Main problems and perspectives of franchising in Russia are depicted in the article. Key decisions within the franchising strategy are identified.
Keywords:
franchising, intellectual property, intellectual capital, commercial concession
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References
Литература на русском языке
Гражданский кодекс РФ. 4-я часть (по состоянию на 15.09.2010). М.: Кнорус, 2010.
Спинелли С. мл., Розенберг Р. М., Берли С. Франчайзинг—путь к богатству. М.: Вильямс, 2007.
Учет нематериальных активов: положение по бухгалтерскому учету ПБУ 14/2007, утвержденное Приказом Минфина России от 27 декабря 2007 года № 153н.
Чесбро Г. Открытые инновации. Создание прибыльных технологий / пер. с англ. В.Н. Егорова. М.: Поколение, 2007.
References in Latin Alphabet
Brooking A., Motta E. A. Taxonomy of Intellectual Capital and Methodology for Auditing It // 17th Annual National Business Conference. Hamilton: Mc Master University, 1996.
Coleman J. S. Social Capital in the Creation of Human Capital // American Journal of Sociology. 1988. Vol. 94.
Edvinsson L., Malone M. Intellectual Capital: Realizing Your Company True Value by Finding its hidden Brainpower. New York: Harper — Collins Publishers Inc., 1997.
Kestenbaum H., Adina M. Genn So You Want to Franchise Your Business. Canada: Enterpreneur Media Inc, 2008.
Robert L. Purvin The Franchise Fraud: How to Protect Yourself Before and After You Invest. San-Diego: American Associasion of franchiseers and dealers, 2008.
Sveibi K. E. The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets. San-Francisco: Betrett-Koehler Publishers, 1997.
URL: www.british-franchise.org.uk; www.eff-franchise.com; www.raf.ru; www.franchise.org (дата обращения: 25.12.2010).
URL: www.raf.ru (дата обращения: 25.12.2010).
Translation of references in Russian into English
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Published
2011-06-30
How to Cite
Спиридонова, Е. А. (2011). Franchising as the Way of Intellectual Property Commercialization. St Petersburg University Journal of Economic Studies, (2), 042–051. Retrieved from https://economicsjournal.spbu.ru/article/view/2829
Issue
Section
Economic theory in historical development
License
Articles of the St Petersburg University Journal of Economic Studies are open access distributed under the terms of the License Agreement with Saint Petersburg State University, which permits to the authors unrestricted distribution and self-archiving free of charge.
